~SEO~

Between 85% to 90% of all web site traffic comes from search engines and directories, but even if your site is listed within the search engines, that does not mean that your customers will see it. Your site must achieve priority, or “rank”. World Web Presence provides search engine optimization (SEO) strategies that are designed to give search engines what they want - what they need - in order to find your site among your competitors.

Search engine optimization and positioning is challenging at best. It is an art and a science; its is applying creative techniques to an in-depth study of search engines & directories and catering to the algorithms - the mathematical computations based on keyword density, code to text ratio, link popularity and multiple other factors- they use to determine your ranking.

World Web Presence will start off with a thorough analysis of your websites current state. Analysis will include, but is not limited to, establishing baseline reports on link popularity, page rank and current placement within the top (three) 3 search engines - Google, Yahoo, and Bing.

After establishing baseline reports we provide full analysis for search engine friendly content and proper META tag application. Typically, sites need to be optimized as “Spider–Food” (SE-friendly content writing); keyword-rich content will need to be added to individual pages to improve rankings. Content is King in search engine placement. No matter what we do, your site MUST have good content to rank. Search engines are getting smarter and more intuitive, their specific function is to bring the searcher the most relevant information possible. Our job is to provide them with the most relevant content possible.

Upon completion of site analysis, depending on needs, we will adjust the source of your page to include unique keywords, revise the site title and description, and optimize the text so that your web site becomes more search engine friendly.

Our final step will be to implement allied web promotion & development activities, in tandem with site submission and tracking to all major, and several support, search engines and directories.

~Advertising & Marketing~

Without advertising it is difficult to tell your companies story (your website tells your companies "story" - every business online is simply trying to sell their story to the consumer) and establish an online presence. Pay-Per-Click (PPC) advertising is one of the cheapest and most effective ways of Internet advertising. With PPC advertising you only pay when someone clicks on your ads, you set the budget and the amount you are willing to pay per click - hence the name - "pay-per-click" advertising.

Successful PPC advertising is done with excellent back-end account structure and effective front-end ads that attract qualified users with good copywrite, clear information, and a call to action.

Most of us have a friend, or a friend of a friend, who tried PPC advertising and failed miserably at it. They opened up a Google (or Yahoo! or Bing) Adwords account, wrote a few ads and added every keyword they thought their customers used to find them. After successfully creating the account, they added funds and excitedly waited for the customers to start knocking down the website door, nervously wondering if they can even handle the volume surely getting ready to storm forward. I can guess the next scenario - One of two things happened: 1: The account never took off at all, they tried to manipulate it for awhile and then gave up wondering why in the world the chosen advertising medium did not want their money. 2: It took off quickly and voraciously - the clicks flowed right through to the website. They were anxiously ready for the phone calls and emails surely getting ready to explode while watching the clicks increasing every hour. Except the only thing exploding was the budget - with little to no qualified leads coming in. They quit after deeming PPC advertising an expensive waste of resources.

These thing happen because account research and structure are the most important things in internet advertising and it takes internet advertising qualified individuals to create a successful PPC campaign. There is no way around it - your brother who took an A+ cert class, your sons high school friend who spends hours daily on the computer trying hack into (insert coolest new place to say you hacked), your friend who is a successful business exec - none of these people are qualified to setup PPC advertising. You would not ask these people to throw together a television or print ad campaign for you - you really need qualified professionals for your internet advertising.