Search Engine Optimization - Rank where you belong

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Between 85% to 90% of all web site traffic comes from search engines and directories, but even if your site is listed within the search engines, that does not mean that your customers will see it. Your site must achieve priority, or “rank”. World Web Presence provides search engine optimization (SEO) strategies that are designed to give search engines what they want - what they need - in order to find your site among your competitors.

Search engine optimization and positioning is challenging at best. It is an art and a science; its is applying creative techniques to an in-depth study of search engines & directories and catering to the algorithms - the mathematical computations based on keyword density, code to text ratio, link popularity and multiple other factors- they use to determine your ranking.

World Web Presence will start off with a thorough analysis of your websites current state. Analysis will include, but is not limited to, establishing baseline reports on link popularity, page rank and current placement within the top (three) 3 search engines - Google, Yahoo, and MSN/Live.

After establishing baseline reports we provide full analysis for search engine friendly content and proper META tag application. Typically, sites need to be optimized as “Spider–Food” (SE-friendly content writing); keyword-rich content will need to be added to individual pages to improve rankings. Content is King in search engine placement. Search engines are getting smarter and more intuitive, their specific function is to bring the searcher the most relevant information possible. Our job is to provide them with the most relevant content possible.

Upon completion of site analysis, depending on needs, we will adjust the source of your page to include unique keywords, revise the site title and description, and optimize the text so that your web site becomes more search engine friendly.

Our final step will be to implement allied web promotion & development activities, in tandem with site submission and tracking to all major, and several support, search engines and directories.